Shop Talk

Retailers, consumers and prices

from Raw Japan:

Colour me hopeful

The world's No.2 economy, mired in what may be its longest and ugliest recession, is not wearing its misfortunes on its sleeve -- at least not literally.

Yutaka Sato, a spokesman for Millennium Retailing, which runs the Seibu and Sogo department chains, said Japanese consumers are going green in more ways than one.


"With this year's spring season offerings, bright colour items are popular, such as yellow and green," he told me this week.

"We had been seeing a strong trend for black and grey, as it's been said that during economic hardship people choose dark colours. But this year people are buying bright colour items... we're seeing strong sales of green spring coats."