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Check Out Line: Direct selling in difficult times


Check Out one analyst’s view of direct sellers.USA/

Jefferies analyst Douglas Lane said quarterly results from direct selling companies — like cosmetics maker Avon and storage and serving containers maker Tupperware — bolsters his positive view on the model, which uses sales representatives to promote its products.

Referring to Avon, Tupperware, Nu Skin, Herbalife and Usana Health Sciences, Lane said in a research note that “these five companies beat Street expectations by an average of over 20% in the June quarter, as well as the upper end of each mgt’s range in the cases one was articulated.”

Avon, for instance, beat Wall Street’s quarterly profit expectations recently, and said it saw a leap in its representatives’ numbers, as more people turn to its easy and flexible sales model to make additional money in the economic slump.

Tupperware’s results also soared past expectations, thanks in part to its presence in emerging markets — a factor that could bode well for all these companies, Lane said.