Shop Talk

Retailers, consumers and prices

Hey, get your own Joe!

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Whether you cast your vote for Joe the Plumber’s candidate, John McCain, or for Barack Obama and his No. 2 Joe Biden, it’s worth a free cup of joe at U.S. Starbucks stores on election day.

You don’t even need to prove that you went to the polls to collect your free 12-ounce drip coffee. Starbucks just trusts you to be a good citizen.

“We’re just relying on the honor system,” Starbucks spokeswoman Deb Trevino said.

Starbucks plans to announce the campaign with a commercial that will run — appropriately — on NBC’s election-crazy “Saturday Night Live” this weekend.

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