Shop Talk

Retailers, consumers and prices

Not your father’s soda machine


cokeCoca-Cola is trying out high-tech, flat-screen vending machines.

The new machines, which feature a touch screen, will be tested this spring in select Simon malls in the southeastern U.S. 

Coca-Cola and Simon will also test several interactive promotions with the machines, which will accept Simon gift cards.

“The new machines incorporate sight, sound and motion video to take the vending experience from transaction to true interaction,” said Anthony Phillips, global brand manager at Coke.

Coke did not say which malls will feature the next-gen machines, but some of Simon’s properties in the Southeast include Orlando’s Waterford Lakes Town Center,  Miami’s Dadeland Mall, Atlanta’s Lenox Square and The Fashion Centre at Pentagon City in Arlington, VA.