Shop Talk
Retailers, consumers and prices
Olympic Gold for Coke, McDonald’s and Visa
When is Olympic sponsorship money well spent? A Performance Research poll shows it may depend on how the funds are used.
Coke, McDonald’s and Visa dominate consumer awareness when it comes to the Olympics, according to a study by the Rhode Island-based research firm that evaluates the sponsorship industry.
Sixty-eight percent of Americans polled confirmed the Olympic sponsorship of Coke and McDonald’s, followed closely by 66 percent for Visa, Performance Research said. Those three companies also were listed as having consumers’ favorite Olympic TV commercials and doing the most to support the Games.
“They start their advertising early and they’re continuous with it,” Performance Research President Jed Pearsall said of the three companies’ success. “They’re always reminding people they’re Olympic sponsors.”
McDonald’s, Visa offer money tips to burger-flippers
McDonald’s and credit card company Visa are extending a hand to employees to help them figure out their personal finances in a deepening recession. The two have launched a free online money management course for workers at the hamburger chain’s 14,000 U.S. restaurants.
“Now more than ever, it is crucial that people have the financial tools they need to spend responsibly and this collaborative effort is a critical part of addressing America’s financial illiteracy epidemic,” the companies said in a statement.
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