Retailers, consumers and prices
Spotted at New York Fashion Week: Butterflies and hummingbirds hovered inside the tents, but these particular species came equipped with at least a gigabyte or two.
Designer Vivienne Tam’s“Butterfly Lovers” digital clutch laptop from Hewlett-Packard made its debut on the runway with her Spring and Summer 2010 collection. Just inside the entrance to the Bryant Park Tents, a hummingbird was ready for its close-up — on the cover of one of the Palm Pixi Artist Series limited-edition cellphones on display.
Just two of the most colorful examples of how fashion is using technology to court design-savvy customers, one of the biggest trends seen at Mercedes-Benz Fashion Week, which wrapped up late Thursday night.
“For me, fashion plus technology equals ‘double happiness,’” Tam told Reuters backstage.
In its most obvious cameo, technology showed up at Vivienne Tam’s Spring 2009 show on Tuesday, where models sashayed down the runway clutching slim, red HP notebook computers instead of evening bags.