Shop Talk

Retailers, consumers and prices

Wal-Mart’s Black Koi aims to suit Asian shoppers


wmthq.jpgIn Wal-Mart’s rocky attempts to sell trendy clothes a couple years ago it learned some very important lessons — one being that it is difficult to sell a huge volume of skinny jeans to your shoppers when analysts say the average American woman wears a size 12 to 14. 

Since its fashion foray fumble, Wal-Mart has since gone back to the drawing board and is now trying to tailor its stores to meet local demand. 

In Canada, that means Wal-Mart has decided to launch Black Koi, what it calls “the company’s first line of women’s apparel designed specifically for petite Asian customers.” 

The Black Koi collection includes dresses, jackets, shirts and skirts, and is designed “to fit petite customers, 5′ 3″ or under, with tailoring suited specifically to Asian body types.”