Retailers, consumers and prices
While the last generation of frozen yogurt sellers offered ice cream-flavored swirls, next-gen “fro-yo” shops peddle a tart and tangy product that tastes closer to unadulterated yogurt — boosting its appeal as a healthy snack.
The new stores are bright and modern, but they’re not the only place where groupies can congregate — Pinkberry and Red Mango invite their tech-savvy fans to meet up online.
Pinkberry is working with $27.5 million in venture funding from Maveron, a Seattle-based venture capital firm co-founded by Starbucks CEO Howard Schultz. The chain expects to finish the year with more than 75 stores, primarily in California and New York.