Retailers, consumers and prices
A&W, founded in 1919 and known for its root beer, had the trio’s highest satisfaction rates, said YouGov BrandIndex, which does daily consumer perception research on brands.
A&W and Arby’s had higher satisfaction scores than an average of about two dozen fast-food chains, while Long John Silver’s fared worse. (See graphic below)
“A&W and Arby’s have a core group of supporters and satisfied customers,” said Ted Marzilli, global managing director for YouGov BrandIndex. “If I’m a buyer, that’s a strength.”
KFC’s new, artery-choking Double Down sandwich is getting lots of media buzz — but is it helping the brand?
The breadless “sandwich” is just the latest in a long line of decadent dishes from fast-food chains. It features bacon, cheese and “the Colonel’s” special sauce sandwiched between two boneless grilled or fried chicken filets. It’s a low-carb dream but a healthy eater’s nightmare as it is loaded with calories, salt and fat.
from Fan Fare:
Gidget the Chihuahua, who achieved pop-culture immortality in the "Yo Quiero Taco Bell" ad campaigns run by the fast-food outlet in the 1990s, died of an apparent stroke in Santa Clarita, Calif., on Tuesday while watching television. She was 15.
US Weekly broke the news on Wednesday, quoting the dog's owner, Karen McElhatton, as saying Gidget "lived like a queen" and "had a great life."