Shop Talk

Retailers, consumers and prices

Bezos and Zappos.com in a garden, K-I-S-S-I-N-G

Amazon.com’s Jeff Bezos puts his quirky on in an online introduction geared to employees of Web shoe retailer Zappos.com.

The chief executive of the world’s largest online retailer, in an 8 minute YouTube video posted on Zappos’ website, told folks he “gets all weak-kneed when I see a customer-obsessed company.”

Bezos, wearing a purple-red button-down shirt and standing in a very non-corporate-looking garden under natural light — which gives the spot a quasi-online video dating feel — enthuses about Zappos and his excitement over acquiring the zany online shoe company. Amazon announced on Wednesday the approximately $928 million deal, mostly in stock.

The video was included in an onlineĀ letter posted by Zappos’ CEO Tony Hsieh to employees, in which he assures staff that the acquisition is amicable andĀ  suggests a headline for the deal as “Zappos and Amazon sitting in a tree.” Readers will remember the next line of that juvenile rhyme is “K-I-S-S-I-N-G.” Online video dating moves fast.

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