Comments on: Connecting local in a globalized world http://blogs.reuters.com/small-business/2009/07/27/connecting-local-in-a-globalized-world/ Grow your own Thu, 26 Mar 2015 12:32:24 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Brian Reilly http://blogs.reuters.com/small-business/2009/07/27/connecting-local-in-a-globalized-world/comment-page-1/#comment-563 Thu, 20 Aug 2009 19:37:14 +0000 http://blogs.reuters.com/small-business/?p=935#comment-563 Critical mass is a serious issue for this type of technology. As one of the above experts mentioned, a strong parter sounds like a necessity for this to work. A popular online reviewing site like Yelp would in my opinion provide a great starting point, linking relevant reviews to nearby neighborhoods.

It would seem however, that without an obvious leader in the industry with relevant material for any major locaiton in the country there is a lot of room for competitors to step in and fragment the usefullness of the technology beyond a single city.

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By: Kevin Krason http://blogs.reuters.com/small-business/2009/07/27/connecting-local-in-a-globalized-world/comment-page-1/#comment-515 Thu, 13 Aug 2009 18:29:08 +0000 http://blogs.reuters.com/small-business/?p=935#comment-515 I speak with business owners and individuals every day about Social Media Marketing (SMM) – what it is, what it isn’t, why to do it and how to measure the returns. What follows is my five minute response.

The best definition I’ve heard for SMM is that is mimics face to face networking in a virtual space. It’s word of mouth marketing taken online. It’s part personality and part opinion. To be successful, it must provide value to the target audience.

Social Media Marketing is not like traditional advertising. You cannot push a marketing message out to the masses and expect it to be well received. In many cases, this practice is considered spamming and will be immediately discarded. Those who practice these techniques will find themselves on the wrong end of criticism and lose the ability to garner respect and a following. Advertisers and marketers must first engage their prospect at a personalized level. This doesn’t necessarily mean that the conversation should be about your personal life but rather that you must first establish a relationship built on trust and respect. http://blog.biznetis.net/

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By: Dominic Cyr http://blogs.reuters.com/small-business/2009/07/27/connecting-local-in-a-globalized-world/comment-page-1/#comment-436 Wed, 29 Jul 2009 15:50:38 +0000 http://blogs.reuters.com/small-business/?p=935#comment-436 My only comment to this is that Socialight is facing tough competition. With many different competitors offering similar services, along with individual companies turning to this new location based social service it is only a matter of who can create the first fully operational platform and universalize it for the majority of the clients.

Until a company can have enough collaboration to completely map out the environment where clients are potentially going to use the services, there will not be any success.

No one wants to join a service where a very small proportion of individuals are interested in. With most of the population being trend followers and not leaders, unless a company can generate a large enough fan base to launch an instant hit, odds are the project will fail on the short term.

Leave it up to Apple or Microsoft to generate a universal location base platform and the sheer advertising will make the idea sell within the first month.

When it comes to new companies, its better to aim at a smaller target market and specialize rather than going broadrange without any substancial success.

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By: Varda Shahid http://blogs.reuters.com/small-business/2009/07/27/connecting-local-in-a-globalized-world/comment-page-1/#comment-426 Mon, 27 Jul 2009 15:54:16 +0000 http://blogs.reuters.com/small-business/?p=935#comment-426 The technology answers the key question many of us face almost everyday – Where do we go for lunch ?

The link with tourists and travel groups is great. Learning from the Facebook (University / College) and Twitter (Working people) experience, Socialight can work wonders if it can tap into the tourist market (which would include applications for tri-band, quad-band mobile technology).

Location aware devices, as mentioned, can capitalize on the “word of mouth” phenomena, among Facebook and Twitter users as well.

Other potential markets :
1. If accessible enough – how about the elders – places to eat, libraries, parks tailored to their requirements.

2. Complete tour package for those looking for cheap vacations i.e. the Travel Channel to tell you where to go, Food Network on where to eat, etc

Hopefully, this is not licensed to spammers and junk mailers !!!

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