Comments on: Lessons from The Old Spice Man http://blogs.reuters.com/small-business/2010/07/16/lessons-from-the-old-spice-man/ Grow your own Fri, 03 May 2013 19:51:47 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: psostre http://blogs.reuters.com/small-business/2010/07/16/lessons-from-the-old-spice-man/comment-page-1/#comment-2127 psostre Wed, 04 Aug 2010 05:09:57 +0000 http://blogs.reuters.com/small-business/?p=2455#comment-2127 I think one of the key issues is that the ad talked to women. "Ladies, does your man look like me?" I don't think women choose deodorant for their men. It also degrades their man in the process, "your man can't look like me, but he can smell like me." Despite the social media popularity, a campaign that spoke to men (a la Axe) would have been more effective in increasing sales. Pedro Sostre, CEO WebLift.com I think one of the key issues is that the ad talked to women. “Ladies, does your man look like me?” I don’t think women choose deodorant for their men. It also degrades their man in the process, “your man can’t look like me, but he can smell like me.”

Despite the social media popularity, a campaign that spoke to men (a la Axe) would have been more effective in increasing sales.

Pedro Sostre, CEO
WebLift.com

]]> By: tracibrowne http://blogs.reuters.com/small-business/2010/07/16/lessons-from-the-old-spice-man/comment-page-1/#comment-2092 tracibrowne Mon, 19 Jul 2010 21:19:56 +0000 http://blogs.reuters.com/small-business/?p=2455#comment-2092 I think the very important piece we are missing that sales have continued to decline over the past 6 mos. Entertainment and creativity without the sales to back it up means it didn't work. I think the very important piece we are missing that sales have continued to decline over the past 6 mos. Entertainment and creativity without the sales to back it up means it didn’t work.

]]> By: NuShieldguy http://blogs.reuters.com/small-business/2010/07/16/lessons-from-the-old-spice-man/comment-page-1/#comment-2090 NuShieldguy Mon, 19 Jul 2010 17:39:34 +0000 http://blogs.reuters.com/small-business/?p=2455#comment-2090 Great for marketing, but what happened to sales? Did the company increase sales and move product? Or is this another one of those wonderful marketing stories without results. Unless it makes money how effective can it be? Great for marketing, but what happened to sales? Did the company increase sales and move product? Or is this another one of those wonderful marketing stories without results. Unless it makes money how effective can it be?

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