Entrepreneurial

How to market your company with 5 simple videos

By Guest Contributor
January 10, 2011

Jon Hyatt is a 22-year-old producer/director based out of Boston, Massuchusetts. This article originally appeared on Under30CEO. The views expressed are his own. –

Regardless of what type of company you have, or what type of product you’re selling, there are always online videos that can be used to up your marketing and sales.

“Every company can affordably increase marketing and sales with the help of online videos,” said producer/director Jon Hyatt, who is most recently filmed a Boston-based reality show called “Making Moves“. “Nowadays more companies are starting to see the advantage to having online videos right on their website or Facebook pages.”

Now, of course each company would want certain style video(s) catered to what they sell or who they are, but there are certain style videos that can be used to help any company. Let’s take a look at Hyatt’s list of videos companies can use to raise marketing and or sales:

Commercial

Most companies, especially smaller ones think a commercial is too expensive for them. I mean, you first need to hire someone who will come in and do the commercial but then normally you’d need to buy up air time on all the local television networks and that all adds up. Now more and more companies are seeing the advantage of social media, and online presence. You can showcase your commercial right on your website, or even your Facebook page. If you don’t have a Facebook page yet, I suggest you get one.

Bio Video

Let your client or customer see and get to know you before they even meet you. It’ll make your clients/customers much more comfortable with doing business with you rather than a stranger. Again, a video like this is perfect for your online presence.

Promotional/Awareness Video

This style video is similar to a commercial, but instead of say 30 seconds, this video is typically between 2-3 minutes. Really show your prospective clients/customers what it is you can offer them.

How To

Videos should generally be kept short and sweet. You want to offer your client or customer a quick, simple way to do what you do but without giving away all your secrets. Enough to show them they’ll need your help to go any further than just the basics. Clients/customers can really relate if they have a better understanding of what it is you do, and how complicated it is.

Client Testimonials

Are great ways to showcase your reputation to future clients/customers without having to come out and tell them yourself. Getting a handful of your close clients to participate in a short video, saying how great your company and services were can go a long way in the online world.

Of course there are many, many different styles of videos that can help your company. These are just a few that almost every company can use and do. Depending on what industry you’re in or what services you offer, there are lots of videos that can be done to help increase sales and marketing for your company.

Social media is changing the way we all do business and now online videos can be used as a form of marketing in place of big-money companies or strategies.

Photo credit: A tourists from China tries a video camera at a duty-free retail store at Tokyo’s Akihabara district July 1, 2010. REUTERS/Issei Kato

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