Stockton small business rankled by Forbes list
Misery loves company but not when it comes to the Forbes magazine list of “Americaâ€™s Most Miserable Cities.”
A recent Huffington Post article referred to the city as “Foreclosureville, U.S.A.” based on its 9.5-percent foreclosure rate – one of the nation’s highest.
Not everyone is willing to take the news lying down. Business owners like Chrissy Dehoyos, who runs Stocktonâ€™s Kharma Spa & Boutique on Pacific Ave., said sheâ€™s not giving up on the Central Valley city any time soon.
â€śWe call ourselves the best little secret in town,â€ť said Dehoyos, who purchased the spa in January with the hopes of boosting demand for facials, manicures and waxings in the coming year. â€śThereâ€™s so much potential here.â€ť
If people were to stroll down Stocktonâ€™s pedestrian friendly â€śMiracle Mile,â€ť they would see a host of small businesses trying hard to make a go of it, said Dehoyos, who was skeptical of the rankings released earlier this month.
â€śWe have San Francisco Floral, a yoga place â€“ all sorts of different business that are wonderful,â€ť said Dehoyos, who employs a part-time staff of six.
Dehoyos is not ready to throw in the towel, noting there have been other hard-luck cities that have managed to transform themselves into viable places of commerce.
â€śOakland has gone through the same thing Stockton is going through,â€ť she said, citing its recent resurgence. â€śPeople donâ€™t give Stockton enough credit. Thereâ€™s beautiful parks, beautiful areas.â€ť
Photo credit: A company that provides bus tours to potential investors tours a neighborhood during a tour of homes that have foreclosed in Stockton, California February 2, 2008. REUTERS/Robert Galbraith