Stockton small business rankled by Forbes list
Misery loves company but not when it comes to the Forbes magazine list of “America‚Äôs Most Miserable Cities.”
A recent Huffington Post article referred to the city as “Foreclosureville, U.S.A.” based on its 9.5-percent foreclosure rate – one of the nation’s highest.
Not everyone is willing to take the news lying down. Business owners like Chrissy Dehoyos, who runs Stockton‚Äôs Kharma Spa & Boutique on Pacific Ave., said she‚Äôs not giving up on the Central Valley city any time soon.
‚ÄúWe call ourselves the best little secret in town,‚ÄĚ said Dehoyos, who purchased the spa in January with the hopes of boosting demand for facials, manicures and waxings in the coming year. ‚ÄúThere‚Äôs so much potential here.‚ÄĚ
If people were to stroll down Stockton‚Äôs pedestrian friendly ‚ÄúMiracle Mile,‚ÄĚ they would see a host of small businesses trying hard to make a go of it, said Dehoyos, who was skeptical of the rankings released earlier this month.
‚ÄúWe have San Francisco Floral, a yoga place ‚Äď all sorts of different business that are wonderful,‚ÄĚ said Dehoyos, who employs a part-time staff of six.
Dehoyos is not ready to throw in the towel, noting there have been other hard-luck cities that have managed to transform themselves into viable places of commerce.
‚ÄúOakland has gone through the same thing Stockton is going through,‚ÄĚ she said, citing its recent resurgence. ‚ÄúPeople don‚Äôt give Stockton enough credit. There‚Äôs beautiful parks, beautiful areas.‚ÄĚ
Photo credit: A company that provides bus tours to potential investors tours a neighborhood during a tour of homes that have foreclosed in Stockton, California February 2, 2008. REUTERS/Robert Galbraith