Comments on: Founder-market fit a key for startups http://blogs.reuters.com/small-business/2011/06/20/founder-market-fit-a-key-for-startups/ Grow your own Thu, 26 Mar 2015 12:32:24 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: ivol http://blogs.reuters.com/small-business/2011/06/20/founder-market-fit-a-key-for-startups/comment-page-1/#comment-4346 Thu, 23 Jun 2011 06:02:29 +0000 http://blogs.reuters.com/small-business/?p=5278#comment-4346 The most successful product/market fit is achieved when the founder has a good experience of the market. If the founder really understands the market she can be effective with a new product or service because she understands the needs of the market. Once you have satisfied the market needs you have the necessary skills to create a new product-market fit. The Small Biz 1 article “Advertising a New Product is as Easy as 3-2-1″ talks about the importance of market understanding and knowledge in order to successfully market a new product: http://smallbiz1.com/advertising-a-new-p roduct.html

]]>
By: jjiral http://blogs.reuters.com/small-business/2011/06/20/founder-market-fit-a-key-for-startups/comment-page-1/#comment-4343 Tue, 21 Jun 2011 14:34:34 +0000 http://blogs.reuters.com/small-business/?p=5278#comment-4343 The rise of entrepreneurial spirit is undoubtedly related to the economy but I believe there is an even larger trend causing this shift. People are disatisfied with the status quo of working for big business, working long hard hours with little recognition, remuneration or respect. There is a prevailing trend towards increasing Quality of Life, Achieving a healthier and less stressful lifestyle and generally enjoying life. I agree that for the new entrepreneur to be successful, a product/market fit must be identified. But with today’s social media advertisisng trend, global access to markets through informed use of the internet and access to companies specializing in training new business owners to use these tools – I believe that the perfect scenario exists for hard working, determined people to begin their own businesses. In fact, that is what I am in the process of doing. I’m taking advantage of the lifestyle trend, the popularity of wine and beer, and the desire for a less stressful lifestyle by introducing a new concept to the art of wine tastings. I am offering In Home Wine tastings and beer tastings (along with an ecommerce website for wine glasses, wine accessories, etc). Please check out the site at http://www.inhomewinetasting4you.com/ I look forward to any comments or advise.

]]>