Putting a new spin on BYOB
Startup 3greenmoms wants you to BYOB, and theyâ€™re not talking about booze.
In a move that taps demand for sustainable products, the Potomac, Maryland-based company markets a variety of reusable storage bags that replace the ubiquitous plastic baggies consumers use and throw out in staggering proportions.
â€śI was probably using a least a dozen baggies a day between three kids and packing lunches and snacks,â€ť said company cofounder Cristina Bourelly, who developed reusable fabric â€śLunchSkinsâ€ť with fellow moms Kirsten Quigley and Jennie Stoller Barakat.
The team has been selling their bags, priced at retail from $7.85 to $10.95, depending on size, since 2009. Available in colorful, eye-catching patterns, LunchSkins are made from durable cotton fabric used in commercial pastry bags and can withstand high heat. Coated with a food-safe polyurethane liner, they can be thrown in the dishwasher or washing machine, giving them a lifespan of about three years and boosting their appeal to eco-conscious shoppers.
The self-funded business has seen distribution increase to more than 500 retail stores, including well-known chains Whole Foods Market and The Container Store. The bags are also available online at http://www.lunchskins.com/.
â€śGrowth in the space has been good for us and good for consumers in general,â€ť Bourelly said.