Coaching program aims to empower female entrepreneurs

October 25, 2011

Dr. Mary Jo Gorman decided to help patients in intensive care units five years ago when she saw a problem brewing in hospitals.

“There’s a crisis in the intensive care units today based on the shortage of specialists taking care of patients in ICU combined with the aging population,” says the founder of Advanced ICU Care.

Gorman’s company uses telemedicine to allow communication between doctors, patients and their families. “Our physicians and staff are watching and interacting with patients 24 hours a day from our central office in St.Louis, Missouri,” says Gorman.

Her company is one of 10 recipients of Ernst & Young LLP’s 2011 Entrepreneurial Winning Women program. The winners from different industry sectors and geographies will be provided with advisors, resources and insight with the goal of becoming reaching their full potential. The program coaches its recipients in the following areas:

Setting higher goals

  • Building a public profile
  • Working on the business, rather than in it
  • Establishing key advisory networks
  • Evaluating financing for expansion

“Through our 25-year history of working with and supporting entrepreneurs, we’ve seen that the biggest challenges women business owners face is lack of access to capital and not having the same business networks as male entrepreneurs,” says Herb Engert, Americas Strategic Growth Markets Leader for Ernst & Young LLP.  “We launched the Entrepreneurial Winning Women program to eliminate these barriers by providing women with know-how and access to valuable networks.”

Advanced ICU Care has 25 nationwide clients and is hoping get 12 more next year. Gorman is looking forward to the program’s business training and improving her company’s presentation skills. She’s also looking forward to participating in an international network of female entrepreneurs.

“The program will give us a platform to learn some things we can do differently and better in our organization because of the exposure I’m going to have to other successful entrepreneurs,” says Gorman.

The other 2011 recipients of the program include:

  • Dr. Patricia Adams, Zeitgeist Expressions, Inc.
  • Amy Buckner, AnswerLab
  • Lani Hay, Lanmark Technology Inc.
  • Patty Klein, A-Plus Meetings & Incentives
  • Stephanie Point, Point 2 Point Global Security, Inc.
  • Lisa Stone, BlogHer
  • Dr. Rebecca Thomley, Orion Associates
  • Alexa von Tobel, LearnVest
  • Laura Zander, Jimmy Beans Wool

(This blog corrects the spelling of “Ernst” in the fourth paragraph)

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