Entrepreneurial

from MediaFile:

Confused about media and ad technologies? There’s a Lab for that.

November 14, 2011

Between the bazillion ad technology companies all claiming to revolutionize online advertising and an explosion of devices and services that promise to deliver  movies straight from the Internet to the TV, it's  a full time job keeping tabs on what can do what.

Small business ad spending fuels Facebook growth

January 26, 2011

The growing use of small business advertising on Facebook is a trend worth watching.

Is t-shirt advertising a sustainable business?

December 16, 2009
Jason Sadler in Times Square

Jason Sadler in Times Square

Jason Sadler makes a surprisingly good living wearing other peoples’ t-shirts – $84,000 since launching his one-man ad service last January – but our experts are doubtful he can grow it into a larger, more sustainable model.

from MediaFile:

Late Billy Mays leaves infomercial stardom void

June 30, 2009

Michael Jackson, the recently deceased "King of Pop", was also lauded as a pioneer in celebrity advertising.  But many in the marketing industry appeared much more personally upset by a tragedy that was closer to home -- the death on Sunday of  Billy Mays, the "King of Infomercials".