By simplifying the designs through the elimination of non-essential parts like power steering and air conditioning, the team at Mobius is able to drastically reduce the cost of the vehicle, which they hope will help small business owners in need of affordable transportation. Reuters reached Mobius founder and CEO Joel Jackson over email to ask him about his plans for the car company and some of the challenges he foresees.
Reuters: First can you tell me briefly how Mobius came about? I understand you were working in Africa when you had the idea?
J.J.: Mobius was inspired by my experience working in rural Kenya in 2009 with a startup forestry venture. In this role I spent time with local farming communities and learned about some of their day-to-day challenges. One of the biggest issues these communities faced was immobility. Without access to appropriate forms of transport many people would walk tens of kilometers to get around – to get access to schools, or doctors, or clean drinking water or farming inputs.
The vision of Mobius is to build a more appropriate and affordable vehicle for transport businesses and in turn create a platform for mobility across Africa.