moonsharon

If astrology can be used to predict such things as stock market crashes, surely it can help people make love connections. That was the thinking behind New York-based startup Moonit.com

After careers in financial services, Dana Kanze and Mason Sexton Junior decided to create Moonit.com as a way of using astrology to help people like them and their friends with their relationships. Sexton Junior’s interest in astrology came naturally as a result of his father, Mason Sexton Senior, an astrologer and investment manager. Sexton Senior, also a co-founder of Moonit.com, used astrology to predict market events (such as the stock market crash of 1987) and market timing.

The website uses astrology to determine relationship compatibility between two people (romantic, professional or friendships) by using an astrological algorithm. After entering the birth dates, users get a compatibility score and a relationship assessment.

“We found that when people are grappling with uncertainties in their relationships, they’re willing to consult different methodologies and sources out there,” said CEO Kanze. “Who we should be associating with and in which ways? We found there really weren’t a lot of social optimization tools to give you recommendations on those types of things.”

The website earns revenue from its virtual currency, referred to as “moon coins,” and from its $9.99 subscription program to provide text alerts.