What small business can learn from Jerry Seinfeld

John Spence is the author of “Awesomely Simple: Essential Business Strategies for Turning Ideas into Action”. He is an award-wining professional speaker and corporate trainer. The views expressed are his own. –

I have some very strong beliefs about what I feel it takes to run a highly successful business. For example, I am completely convinced that whoever “owns the voice of the customer” and uses that information to build an organizational culture of “Extreme Customer Focus” will own the marketplace.

Unfortunately far too few businesses really understand their customers at a deep level, which severely inhibits their ability to deliver consistently superior service and win an unfair advantage in customer loyalty. And who doesn’t want an unfair advantage?

But rather than give you a bunch of theory and vague ideas, let me bring my point home with several real-life examples. As you read through the following list I want you to ask yourself three important questions: What can I do with this? How can I make this work for my business? What can I do right away?

11 examples of “Extreme Customer Focus”

Customers want to pay with wave of their smartphone

INDIA-STARBUCKS/- Jason Beahm is a contributor to FindLaw’s “Free Enterprise” blog. FindLaw in is owned by Thomson Reuters. -

The future is now. Why? Because now we can buy coffee at Starbucks and pay with a smartphone.

Sure, Japan has had the technology for years, but finally the service was rolled out this week at 6,800 stores as well as 1,000 Starbucks inside of Target stores. For now it is limited to BlackBerry devices, iPhones or iPod Touches, so it’s hardly a revolution, but it’s a start.