Entrepreneurial

Entrepreneur creates green bed bug spray

bed bug magic

Fred Feldman likes to show how safe his bed bug treatment, Bed Bug Magic, is by spraying it on his hand and then licking it off.

“Most people go ‘eww,’ but I do it 90 percent of the time,” said Feldman, who sells the bug treatment as part of a line of environmentally-friendly cleaning products offered by his company Green Blaster. “(It shows that) it’s non-toxic, you can drink it and not have to have your stomach pumped.”

Feldman realized during the development of his other cleaning products that bed bugs are an epidemic and a solution was needed that was safe for kids (he has five grandchildren) and pets.

Bed bugs are an increasingly common problem found everywhere from retail stores to condos. The bugs are often brought in through furniture and clothing and like to hang out in places such as mattresses and couches. Pesticides are commonly recommended as part of treatment in getting rid of the bugs.

But accordingly to Tom Morley, a consultant to Green Blaster, the problem with pesticides is they contain neurotoxins.

Stones’ rocker turns eco entrepreneur

SecondAct contributor David Ferrell is a former staff writer for the Los Angeles Times and the author of the comic baseball novel “Screwball”. This article originally appeared on SecondAct.com. Top photo courtesy of Chuck Leavell.

Chuck Leavell has lived the ultimate rock ‘n’ roll fantasy, but he’s so modest that he doesn’t always own up to it. At a recent lunch, a new acquaintance had to bombard him with questions to gauge Leavell’s prowess on the keyboard.

“You play around here?” the man asked.

“I play all over,” Leavell said.

“You got a band? Or you perform by yourself?”

Leavell’s friend Joel Babbit, who witnessed the interrogation, chuckles at the memory. “You had to squeeze it out of him,” Babbit says. Finally Leavell conceded that he belonged to a band – and a pretty good one.

High-end water filters a tough sell

Manuel Desrochers and his sister, Noemie, are the founders of Aquaovo, a Montreal, Canada-based startup that designs unique water filters, aimed at reducing the environmental hazard from billions of plastic water bottles filling up landfills (see original story here).

Their trademarked Ovopur unit is a 23-pound ceramic egg-shaped apparatus that holds 11 liters (2.9 gallons) of water and uses the combination of gravity and a glass filter cartridge to purify ordinary tap water.

“Our target market is really 30-50-year-old young professionals, who really like the design of it and they’re thrilled to hear that it’s actually functional,” said Noemie (read her journal here), who added they raised the price for the filters from $560 to $660 after their first six months in business. “We really came to this price thinking this clientele is willing to pay for quality, so they’ll spend around $700 for the Ovopur.”

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