— Steve Blank is a teacher, writer, and serial entrepreneur. He teaches at Stanford University, U.C. Berkeley’s Haas Business School and at Columbia. He is the author of “The Four Steps to the Epiphany” and “Not All Those Who Wander Are Lost”. This article originally appeared on www.steveblank.com. The views expressed are his own. —
You’ve started a fan page for your company on Facebook. You’ve attracted a few followers on Twitter. You’ve got a presence on Foursquare, and you’ve started offering deals to customers through Groupon. Seems you’ve got that whole social media thing figured out.
— Patrick J. Kiger is the co-author of two books, “Poplorica: A Popular History of the Fads, Mavericks, Inventions and Lore that Shaped Modern America” and “Oops: 20 Life Lessons From the Fiascoes That Shaped America“. This article originally appeared on Second Act. The views expressed are his own. —
— Dr. David J. Brailer is the chairman for San Francisco-based venture firm Health Evolution Partners and served as the National Coordinator for Health Information Technology under President George W. Bush. The views expressed are his own. —