Entrepreneurial

Tech Tonic checks in at Foursquare

Have you used Foursquare to promote your small business? Anthony De Rosa and Tech Tonic recently visited Foursquare HQ to see how the newest version of the location-based app could change the way users find new restaurants, businesses and things to do.

Image: Co-founder of Foursquare Dennis Crowley presents an award during the 15th annual Webby Awards in New York, June 13, 2011. REUTERS/Lucas Jackson

Entrepreneur Peter Yared: Social is “so over”

– Connie Loizos is a contributor to PE Hub, a Thomson Reuters publication. This story originally appeared here. –

Entrepreneur Peter Yared doesn’t mince words. In April, after TechCrunch misreported some of the circumstances around a Facebook employee’s termination, Yared wrote a widely read post titled “Why TechCrunch is Over” in which he called its founder, Michael Arrington, “insane,” adding that it “must be hard to live amidst a rapidly declining site.”

In more recent posts, Yared has called Twitter “primarily a broadcasting platform with very few active users” and unusable for “normal people.” He has also suggested that if he were to start a company today with either entrepreneurs Mark Pincus, Evan Williams, or Mark Zuckerberg, he’d go with Pincus “given what we now know” about Williams and Zuckerberg. (Both have been accused of elbowing their early co-founders out of the picture.)

Figuring out Foursquare

– Jeff Bussgang is a general partner at Flybridge Capital Partners and an Entrepreneur-in-Residence at Harvard Business School. He is the author of “Mastering the VC Game”. This article originally appeared on his blog www.seeingbothsides.com. The views expressed are his own. –

I had the pleasure of teaching a new case at Harvard Business School recently on Foursquare that I co-authored with professors Tom Eisenmann and Mikolaj Piskorski as part of Tom’s new course “Launching Technology Ventures“.

Foursquare executives Dennis Crowley, Naveen Selvadurai and Evan Cohen were kind enough to allow us to interview them in preparation for the case, which framed some of their current key strategic issues and looked back on the choices they made in the early days to draw pedagogical lessons of lean startup best practices, building a platform business, network effects and running monetization experiments.

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