The Web is full of user-generated video, but for Sanjay Raman’s tastes most of it is too bland and poorly produced to actually watch.

That’s why Raman launched Howcast ( – a high-quality, how-to video-sharing website – last year with former Google colleagues Jason Liebman and Dan Blackman.

While at Google the three Howcast co-founders noticed how popular do-it-yourself content was, but how little of it was in video format.

“How-to content is something that is really popular in terms of user search queries,” said Raman, who left his job as product manager for Google Apps to launch their startup nearly 18 months ago. “As video was really exploding online we saw the opportunity to marry those two concepts together.”

Unlike other DIY sites that predominate search engines, such as About, eHow, Expert Village, Videojug and 5min, Howcast utilizes a more entertaining and humorous approach. Some of its most-popular videos are less practical and more tongue-in-cheek in nature, such as “How to find out a girl’s name after you’ve slept with her” and “How to grow grass in someone’s keyboard.