– Mark Suster is a former serial entrepreneur and a partner at Los Angeles-based venture capital firm GRP Partners. This article originally appeared on TechCrunch and on Suster’s blog “Both Sides of the Table”. The views expressed are his own. –
I know what you’re thinking – link bait title, right? Wrong. I stand 100 percent behind my assertions in this post: Justin Bieber is unbelievably entrepreneurial and most of you will never know it, because he serves a target demographic that doesn’t include you.
I promise you can learn from him. I’m also betting that in 10 years he’ll be a mainstream talent rather than a pre-teen girl wonder.
Recently I took my 8-year-old son for a manly outing at the batting cages with his baseball team. I went in to get tokens and he got beaned by the first pitch while I was away.
With my son on the disabled list, I offered him a movie. He asked to see the new Justin Bieber movie, “Never Say Never”. I was initially skeptical, but it was a pure delight for me from start to finish. And it was a great lesson to talk about with my son afterward. Bieber is a self-made entrepreneurial success.