Judi Henderson-Town felt trapped. For years she was unhappy as an account executive at such industry giants as Johnson & Johnson and United Airlines. She found corporate life “soul-destroying.”
“I wanted something more entrepreneurial,” said the 53-year-old Henderson-Town. “But I didn’t know it was an option — no one I knew growing up owned their own business.”
In the past decade she’s carved out her own eco-friendly niche and launched a San Francisco Bay Area business that recycles and then resells old mannequins. Henderson-Town has become a clearinghouse for businesses looking to dump old displays that previously ended up in landfills. “The retailer saves on the disposal fee, and we gain inventory — it’s a win-win,” she said.
Her business, Mannequin Madness, is now certified green and earned special recognition from the Environmental Protection Agency for recycling 100,000 pounds of mannequins in one year. By collecting used mannequins, cleaning them up and renting or reselling them to businesses, artists or others looking for affordable displays, she’s proving green business is good business.