Big Brother has the capability to watch – and respond to – your every spending move. That’s the premise behind Toovio, a startup that has created technology to help retailers and other consumer-facing companies market personalized offers to their customers in real time.
— Mark Suster is a former serial entrepreneur and a partner at Los Angeles-based venture capital firm GRP Partners. This article originally appeared on Suster’s blog “Both Sides of the Table”. The views expressed are his own. —
You’ve started a fan page for your company on Facebook. You’ve attracted a few followers on Twitter. You’ve got a presence on Foursquare, and you’ve started offering deals to customers through Groupon. Seems you’ve got that whole social media thing figured out.