Entrepreneurial

from MediaFile:

Confused about media and ad technologies? There’s a Lab for that.

Between the bazillion ad technology companies all claiming to revolutionize online advertising and an explosion of devices and services that promise to deliver  movies straight from the Internet to the TV, it's  a full time job keeping tabs on what can do what.

That's why Interpublic Group's Mediabrands launched Media Lab last Thursday, a 5,000 square foot space dedicated to learning and figuring out which end is up with various technologies available to marketers.

IPG vets technology before it can even make it to the front door of the Lab -- meaning just because it's out there doesn't mean it makes the cut for testing. More than 500 companies are in its database and the Lab keeps in radio contact with venture capital firms and emerging media and tech related companies both large and small to stay on top of trends.

During a recent tour of the Lab in mid-town Manhattan -- it targets  high level chief marketing officers who usually make the rounds in a four hour stint -- this reporter was greeted by a television screen that switched its programming based on gender facial recognition.

There was the room with a nice comfy sofa in front of several flat screen TVs that had just about every  kind of over-the-top service,  including Google TV and its one very confusing remote. There was  a mock retail store that showed off technology that helped clerks stock popular items (and those less popular). And a mock store-front window that showed off the latest collections inside and allowed people to order clothes right off the window -- even if the shop was closed for the day.

from MediaFile:

Inkling launches digital textbooks 2.0 for iPads

Apple dominates the tablet market -- its iOS tablet software accounted for more than 60 percent of the tablet market in the second quarter, while Google's Android made up about 30 percent, according to Strategy Analytics. So it's no surprise that more than 40 educational institutions  in the United States either require or recommend in-coming freshman or first-years come equipped with an iPad.

For example, that list includes  the medical schools at Brown, UC Irvine, Cornell and UCF; undergrads at Boston University, Abilene Christian University and Georgia Perimeter College; business students at Hult Business School, Lamar Business School and Seton Hill. Even prep schools are in on the act including South Kent, Princeton Day School and Madison Academy.

Certainly it's appealing to slip an iPad into a backpack rather than massive tomes that students need to lug around campus.

7 business mistakes you ought to avoid

– Neil Patel is a serial entrepreneur who blogs about business at Quick Sprout and is the co-founder of KISSmetrics. This article originally appeared here. The views expressed are his own. –

After 10 years of being an entrepreneur, you probably think that I have everything figured out, right? Sadly, I don’t. Don’t get me wrong, to a large extent I know what I’m doing, but just like my first day as an entrepreneur I’m still making mistakes.

The mistakes aren’t the same rookie ones I’ve made before, but instead they are bigger mistakes. Here are some of the mistakes I’ve made over the last few years that you should avoid:

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