Wine expert Gary Vaynerchuk rose to celebrity status through non-traditional marketing, making a name for himself and his family’s New Jersey wine business on the Internet through his popular video blog, Wine Library TV.
Matt Wilson, co-founder of Under30CEO.com, is a digital marketing strategist at Shadow Concepts LLC. Follow him on Twitter as he urges people to start businesses they are passionate about. This is part of the kickoff to a series on social entrepreneurship. The views expressed are his own.