Entrepreneurial

4 tips for marketing to millennials

Wine expert Gary Vaynerchuk rose to celebrity status through non-traditional marketing, making a name for himself and his family’s New Jersey wine business on the Internet through his popular video blog, Wine Library TV.

A frequent speaker on brand building in the age of social media, Vaynerchuk is the recent author of “The Thank You Economy”, which addresses the way consumers are interacting in an increasingly transparent marketplace.

Here are his top-of-mind tips for marketing to the millennial generation.

1. Listen and don’t talk. That’s the biggest problem for everybody, especially with this demographic.

2. Understand that they inherently want to explore as many things as possible. Way too many people think that this generation is simple. Their DNA has shown me that they are far more exploratory than any other generation.

3. You’ve got to be able to tell your story quickly and the story has got to be relevant. Way too many people in the wine business want to come out and talk about how many barrels they use or what the terroir is. There is nobody in the millennial generation that gives a crap. They would much rather know about the name of the dog that runs around in the vineyard. That’s much more personal.

Gen X vs. Gen Y entrepreneurs

making moves

Matt Wilson, co-founder of Under30CEO.com, is a digital marketing strategist at Shadow Concepts LLC. Follow him on Twitter as he urges people to start businesses they are passionate about. This is part of the kickoff to a series on social entrepreneurship. The views expressed are his own.

When it comes to starting a business there are advantages and disadvantages to taking the leap at various points during your lifetime and there are distinct differences between entrepreneurs from different generations.

Gen Y entrepreneurs, also referred to as “millennials,” are famous for their .com start-ups like Facebook and College Humor, but equally as infamous for their entitled attitudes and over-exuberance. These young entrepreneurs are fresh out of school (some because they’ve dropped out all together) and have decided to take the world by storm, with or without their parents support. For millennials there is little to lose: no mortgages, no families, and not a whole lot of obligations. Besides, if you find yourself unemployed, ski towns out west are always hiring. Try doing that when you’re 36.

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