– Alastair Goldfisher is the Editor-in-Charge at the Venture Capital Journal, a Thomson Reuters publication. This article originally appeared on PE Hub. –

New Enterprise Associates is planning to step up its pace of early stage investments, thanks in part, no doubt, to how the plummeting costs of launching a business make smaller investments potentially more lucrative.

NEA, which last month made early stage investments in Inporia, a stealth ecommerce startup, and Grubwithus, a social dining service, has reportedly formed NEA Seed Fund to target seed stage deals.

Details of NEA Seed Fund are unavailable, but the firm will reportedly invest from $50,000 to under $1 million in seed stage startups in various sectors. Funding for the seed investments will come from New Enterprise Associates 13, a $2.5 billion fund that the firm uses to invest in all stages in health care, cleantech and IT in the United States, India and China.

The firm is said to already have begun making seed stage bets as part of its new strategy, although it’s unclear if Inporia and Grubwithus are a part of NEA Seed Fund.