– Mark Suster is a former serial entrepreneur and a partner at Los Angeles-based GRP Partners. This article originally appeared on his blog “Both Sides of the Table”. The views expressed are his own. –
“So you’ve been laid off. That sucks. But it doesn’t have to.” Those are the first words of encouragement offered up to visitors upon landing at the website for The Runway Project, a new venture that helps recently laid-off individuals start their own companies. Call it small-business networking, recession-style.
You know something has buzz when it makes the leap from noun to verb. Like Google before it, Twitter — a social networking site that lets users follow and communicate with each other via 140 character messages, known as “tweets” — is raising the eyebrows from the big business gurus at Starbucks to small businesses like the local bakery.