With nearly 30 million small businesses in the United States, it can be tricky to find a business model to set you apart from competitors.
The co-founders and entrepreneurs behind Two Degrees Food, a company that produces nutritional bars and feeds children across the world, have used one of their best assets to maximize their reach: a 35-year age difference.
Lauren Walters, 60, and Will Hauser, 25, teamed up to found Two Degrees in 2010, a move that Walters said strengthens their ability to tackle everything from solving business problems to embracing social media.
“It’s interesting to think of it as a ‘model’; I think it’s just sort of evolved,” said Walters, a seasoned entrepreneur and chairman of The Concord Consortium, a nonprofit research and development organization based in Concord, Massachusetts. “I think as we’ve been building this business for the past year and a half, these complementary perspectives make us more effective in delivering on the promise of connecting a range of people.”
Their vegan, gluten-free nutritional bars are sold at Whole Foods chains across the U.S. as well as in coffee shops, gyms, museums, hospitals, a number of large corporations (including HP, Cisco, Microsoft, GE and AOL) and will be available at college Barnes & Noble stores in October. The company uses the “one-for-one” model – meaning for every bar purchased, a nutrition pack is sent to a needy child in a developing country.