When his original startup concept flopped, Charles Forman decided to give his dating site a makeover.

The New York-based software programmer switched his business model from flirting online to multi-player video games and launched OMGPOP in 2009.

“The original idea didn’t do so well at first,” said Forman, who had launched OMGPOP’s predecessor – ImInLikeWithYou.com – in 2006. “Once we put games on the site traffic increased immediately.”

Fascinated by the demand for casual game content and the notion of creating a collective online community, Forman gathered a workforce and rolled out single and multi-player games.

“Creating an engaging positive community within the online atmosphere was a priority,” said Forman, who initially secured $6,000 from Y Combinator, a popular San Francisco-based seed fund.