Entrepreneurial

- Adam Hoeksema is the founder and CEO of ExecutivePlan and a contributor to Under30CEO. The opinions expressed are his own. -

Entrepreneurs are always looking for an easy way to make a big PR splash.  If you are a local business that only serves a specific geographic area, then your local newspaper is still probably your best option for some free publicity.

On the other hand, if you offer a product or service that is available in multiple locations or via the Internet, then you must consider the following websites in which to submit your company to, and gain free publicity.

7.  StartupWizz was founded in 2009 as a place for entrepreneurs and investors to stay informed about startups on the web. The goal of startupwizz is to find some of the most disruptive, niche and interesting startups that their peers and investors want to know about.

6.  GreatStartups writes about startups entering the market with growth potential or startups that have already been keyed as success stories. They also will cover startups that may be having problems or simply did not succeed due to various reasons.  They note that some of the startups written about are not necessarily “great”, however, they do posses a quality that may be appealing to various readers.

- Danita King is Principal and Founder of PR Noir and a contributor to Under30 CEO. The opinions expressed are her own. -

Now, it seems a bit antithetical for an owner of a PR firm to teach others the tricks of the PR trade. I thought, “Do I really want to give away the secrets to PR success?” But then I thought long and hard about what it means to be an entrepreneur and the sometimes financial roller coaster the thrill of sole proprietorship can bring. What if I had a different type of business? Would I be able to afford an expensive PR agency? Probably not. If I were making cut backs, would my PR expenses be one of the first things to go? Probably so. If I had to tackle PR on my own, would I appreciate and try to soak up any tips I could acquire? Heck yeah!

So, the entrepreneur (and not the publicist) in me is giving the green light on some DIY PR tips that will help your company get the publicity and exposure you want, so you can focus on what you do best — running your business efficiently and successfully.