Big Brother has the capability to watch – and respond to – your every spending move. That’s the premise behind Toovio, a startup that has created technology to help retailers and other consumer-facing companies market personalized offers to their customers in real time.
It appears there’s no end to the number of startups the group-buying space can contain. The latest entrant offering a better mousetrap is PeopleDeals, which allows small and medium-sized businesses to create deals that increase in value the more they’re shared across social networks.
— Melinda F. Emerson, known as the SmallBizLady, is an entrepreneur, professional speaker, small business coach and the author of “Become Your Own Boss in 12 Months“. In 2010, Forbes magazine named her as one of the Top 20 Women for Entrepreneurs to Follow on Twitter. This article originally appeared on Second Act. —