You’ve started a fan page for your company on Facebook. You’ve attracted a few followers on Twitter. You’ve got a presence on Foursquare, and you’ve started offering deals to customers through Groupon. Seems you’ve got that whole social media thing figured out.
— By Alastair Goldfisher. This article initially appeared on PE Hub. —
At the NewTeeVee Conference in San Francisco earlier this month, a Twitter executive noted more people are using Twitter while they watch TV to comment on programs and interact with others doing the same.
Bryant Simon is a professor of American history and culture at Temple University and the author of “Everything but the Coffee: Learning about America from Starbucks.” The views expressed here are his own.
Entrepreneurs Mike Dougherty and Jateen Parekh have developed software that changes the way listeners interact with live radio, but a panel of experts was divided on whether their innovation would be able to bring iPod users back to the box.
Sachin Agarwal created Posterous as a way for his parents to be able to see what he posted online. Two years later the blog publishing tool has more than 15 million monthly users, but experts still wonder whether its ultra simple functionality can catapult it into the rarefied air of Facebook or Twitter.
— Thomas Bonney is founder and managing director of CMF Associates, a financial consulting, staffing and recruiting firm based in Philadelphia, PA, that serves private equity, middle-market and small-cap public companies nationally. The views expressed are his own. —