from Shop Talk:

Social Media for Business


A new report by Inside Facebook discusses some best practices for retailers hoping to set up shop on the popular social networking site.

Some of the recommendations include letting users shop from within Facebook, including even the ability to share product information with friends.  Another suggestion is to have contests, giveaways and sweepstakes.

But what's most interesting is the last suggestion: keep it simple with status updates.

Life is Good does. With simple status updates (much like the name of the brand itself), Life is Good elicits more pondering from its fan community. Their most recent update: “Whatever you are, be a good one.”

Expanding that to "conversation in general," it seems that specific approach is the key between a social networking presence and a successful social networking presence.

from Summit Notebook:

Where are you spending?

This week we're getting inside views from some of the biggest names in retail...from high-end fashion houses like Hermes to department store chain J.C. Penney. Optimism among those in the industry about a turnaround toward the end of 2009 springs eternal...but what are you seeing? Where are you spending? Or, are you trading down? Ditching Saks and heading to Target? Barclays retail analyst Bob Drbul says the key for consumers in the current economic environment, no matter where they shop, is "value." Click here to hear his thoughts:

Are you changing your buying behavior? from Reuters TV on Vimeo.