– Ashley Bodi is the founder of Business Beware. This article originally appeared on Under30CEO. The views expressed are her own. –

When Taylor Swift was 11 she would go up and down Music Row knocking on producers’ doors telling them “Hi, I’m Taylor and you should listen to me sing. Call me!” And of course nobody ever did. Without getting discouraged she used that rejection as rocket fuel and was determined to turn some heads.

Starting out you have to know that you are going to get rejected by some or maybe everyone but don’t think for a second that it means you don’t have something that’s worth taking a look at. Just imagine how many of those people that turned her down are now thinking to themselves “why did I not give her the time of day?”

Stand out from others and find your niche

After Taylor came back from knocking on everyone’s door without anyone even giving her a first chance she decided that she had to do something different from everyone else. When she turned 12, she picked up a 12 string guitar and started teaching herself how to play even until her fingers were covered in calluses and blood. Taylor also started writing her own songs. She returned to Nashville with a few songs under her belt and people started to take notice in this young musician.

You may have a great idea for a startup or business but think about how many others you’re competing against in that same field. Some have more than others of course, but ultimately you are going up against even some big fish that have been swimming in that sea for a while. That’s where you have to figure out how you can stand out from the crowd and create your niche. What is it that makes your business, startup, service or product unique? Why is it better or the best out there? You also have to believe in what you do for others to take notice too.