– Cindy Bates is vice president of Microsoft’s U.S. SMB organization where she is responsible for the company’s end-to-end SMB sales and marketing efforts. The views expressed are her own. –
Recovery from the recession has been frustratingly slow for many whose jobs disappeared as companies shrank or even vanished. Many have decided to take the plunge and start their own businesses.
This generation of business executives has become known as “accidental entrepreneurs.” But a recent Microsoft survey discovered their ability to launch and succeed in a business was no accident – it was made possible to a great extent by technology.
The survey found that nearly one-third of the business owners who established their companies during the recession were full-time employees prior to launching business ventures. Half said the recession impacted their decisions to start their own businesses; nearly three-quarters are going it alone, without any employees.
A large proportion of these entrepreneurs reported that technology made it possible for them to start their businesses. In fact, 30 percent said they would have been less likely to start a business without the advantage of today’s technologies.




Imagine you leave a restaurant and would like to share your thoughts with anyone nearby, or picture yourself standing in an unknown place while reading notes that have been left there from previous visitors or even your friends.


