– Melanie Attia is the product marketing manager for Campaigner email marketing. The views expressed are her own. –
In business, there are fads and there are trends. While fads help pay the bills in the short-term, a good small business understands the longer-term viability of its products and services that will be for sale in the seasons to come.
The same holds true for marketing. It’s essential for growth and these days marketing trends continue to shift from offline to online programs.
According to the “2010 Lead Generation Optimization Key Trends Analysis” from CSO Insights, budgets for direct mail declined 29 percent, while 54 percent of businesses increased budgets for email marketing.
Campaigner, an email marketing company that works with small businesses, recently surveyed its customers and found similar results. Thirty-three percent responded they were going to continue with their email programs in 2011 and 61 percent responded that plans were underway to increase the use of email in their marketing efforts.