Starting up a Web company is never easy, but at least it's not as expensive as it used to be. Instead of buying and maintaining an IT infrastructure, as they had to do in the dotcom boom, startups now turn to cloud server services like Amazon's. Instead of costly proprietary software, OpenOffice and Google offer cheaper (or free) options. Instead of paying office rent, employees can work from home. And the viral power of social media can bring new customers with little marketing. Open-source projects and the durability of Moore's Law promise to lower costs even further.
Managing two of today’s hottest start-ups simultaneously? That’s a feat that could overwhelm even some of the corporate world's biggest egos.
Global brand strategist Jonathan Salem Baskin can’t help but scratch his head over the rationale behind the controversial social media dispatch from GoDaddy founder Bob Parsons. The flamboyant CEO sparked a backlash recently when he posted a video link to his elephant shoot in Kenya Zimbabwe.