— By Alastair Goldfisher. This article initially appeared on PE Hub. —
At the NewTeeVee Conference in San Francisco earlier this month, a Twitter executive noted more people are using Twitter while they watch TV to comment on programs and interact with others doing the same.
What do you get when you combine shopping and social media?
The answer, it seems, is the latest craze among tech investors.
On Tuesday, Swipely announced $7.5 million in Series A funding and the launch of a service that publishes info about person’s credit card purchases to groups of friends.
Sachin Agarwal created Posterous as a way for his parents to be able to see what he posted online. Two years later the blog publishing tool has more than 15 million monthly users, but experts still wonder whether its ultra simple functionality can catapult it into the rarefied air of Facebook or Twitter.
Buying something online can be a frustrating process. The shear numbers of websites offering the same product can lead to endless hours of surfing to try to find the right deal. Consumers often become overwhelmed and end up not buying anything at all.
Yesterday we presented entrepreneur Prashant Nedungadi (read his entrepreneur journal) and his startup website IMshopping.com, which offers a platform whereby consumers can ask specific retail-related questions, through the website directly or via Twitter, and have them answered by an online community of retail experts. (click here to read Nedungadi’s pitch)