At some point -- usually in the middle of the night during the umpteenth feeding/diaper change of their child's young life -- most parents think they have come up with the greatest idea EVER that could revolutionize baby and child care.
A couple years ago, while working for a large engineering consulting firm, Kristen Carney was hired to complete what she thought was a straightforward analysis: directly connect two roads that were currently joined by an intermediary road. More than 100 hours later and thousands of dollars over budget, a frustrated Carney felt there had to be an easier solution.
Manuel Desrochers and his sister, Noemie, are the founders of Aquaovo, a Montreal, Canada-based startup that designs unique water filters, aimed at reducing the environmental hazard from billions of plastic water bottles filling up landfills (see original story here).
Imagine being in the middle of Times Square in downtown New York and using your cell phone to play a video game on a giant screen against the throng gathered there. MegaPhone, a digital advertising company launched in 2006, does just that, providing its clients a unique way of interacting with consumers.