Entrepreneur Peter Yared: Social is “so over”

– Connie Loizos is a contributor to PE Hub, a Thomson Reuters publication. This story originally appeared here. –

Entrepreneur Peter Yared doesn’t mince words. In April, after TechCrunch misreported some of the circumstances around a Facebook employee’s termination, Yared wrote a widely read post titled “Why TechCrunch is Over” in which he called its founder, Michael Arrington, “insane,” adding that it “must be hard to live amidst a rapidly declining site.”

In more recent posts, Yared has called Twitter “primarily a broadcasting platform with very few active users” and unusable for “normal people.” He has also suggested that if he were to start a company today with either entrepreneurs Mark Pincus, Evan Williams, or Mark Zuckerberg, he’d go with Pincus “given what we now know” about Williams and Zuckerberg. (Both have been accused of elbowing their early co-founders out of the picture.)

It’s no surprise then that Yared — who has founded and sold four companies, including to Sun Microsystems, VMWare, and Webtrends — is very fun to chat up. I caught up with Yared recently. Our conversation has been edited for length.

You recently wrote at length about how Twitter could improve the customer experience, as well as make money. The company seemed to only half-kiddingly offer you a job afterward.

Google service helps small businesses

Web-challenged small business owners, take note. Google unfurled the latest in its long line of freebie services last week, this time offering a so-called “dashboard” aimed squarely at local businesses suffering from a weak online presence and lack of web know-how.

The new service gives business owners a simple, if limited, way to track information about their customers. Drawing on its map and search data, Google produces metrics such as what zip code your customers are coming from and what words they’re searching for to find your business. Owners can use such information to help them make business decisions on, say, where to open up a second store or how to fine-tune the products or services they offer.

Google will likely use the information provided by small business owners to try to sell ads to them, but, still, the service is a novel idea that’s bound to appeal to many small companies, particularly those looking to expand locally.