Backup NBA guard’s son to launch Cartoon Network show

March 25, 2009

house1Boston Celtics backup guard Eddie House and his 7-year-old son, Jaelen, will be cast in a new show in an effort by the National Basketball Association and Cartoon Network to broaden their brands.

The Cartoon Network and the NBA said House and his son will be the first father-son duo to appear this fall in a short-form, live-action series, “My Dad’s a Pro.” The series will debut in conjunction with the NBA’s 2009-2010 season.

The NBA and Cartoon Network recently announced a new partnership to develop basketball-themed content for a variety of platforms, including the Internet, mobile phones, on-air TV and video on demand. They didn’t disclose terms of the deal.

The series on the Cartoon Network, which will target children ages 6 to 14, will follow the day-to-day life of Jaelen, whose father plays for the defending champion Celtics. The network plans to move onto other players and their sons down the road.

How long Jaelen will appear and what time the series airs on the network’s schedule are still to be determined. Some shows are “short-form,” and will run for less than the typical 22-minute show.

Cartoon Network, part of Turner Broadcasting System along with NBA broadcast partner Turner Sports, also will offer a basketball section on its website this fall.

House, an eight-year NBA veteran who joined the Celtics in 2007, seems equally excited for his son, who sits courtside at many of the Celtics’ home games.

“This is such an exciting opportunity to bring my two biggest passions — my family and my NBA career — together,” he said. “My son Jaelen is a huge Cartoon Network fan. He can’t wait for the opportunity to give kids across the nation an in-depth look at the ‘not so everyday’ life that he lives.”

(Photo: Reuters)

3 comments

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Congratulations, Eddie! Admired you as a “Sun”, and can now admire you as a “Dad”.

Posted by Mike Hoogendyk | Report as abusive

Way to Go!
Every father should take out time to build their son a career at an early age.

YEAH

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