MLS looks to ‘eye candy’ to win over new fans

April 21, 2009

Working to break through the clutter in the crowded North American sports market, Major league Soccer has teamed up with CosmoGirl.com to show off its best-looking young players, or “eye candy” as the website dubs them.

Fifteen MLS players, or “playas,” are on display at the website of Cosmopolitan’s teen magazine. Ranging in age from 19 to 27, the players are shown in photos both in action and relaxing off the soccer pitch.

chance1The introduction: “Thought you had to travel abroad to look at some serious soccer hotties? Not anymore! We tracked down Major League Soccer’s most talented guys-next-door and got them to reveal some serious dating dirt! Find out what these cuties are looking for in a girl while staring at their steamy pics.”

For instance, Chance Myers (pictured), the 21-year-old Kansas City Wizards defender, lists his dating status as “taken” and reveals a girl who catches his eye is wearing “a sweet hat!.” Meanwhile, 23-year-old goaltender Danny Capero of the New York Red Bulls calls kissing on the first date “absolutely necessary”. (Sorry girls, he’s taken).

Robbie Rogers, the single, 21-year-old midfielder for the Columbus Crew, when asked to describe himself in three words, replied: “That’s easy…the three F’s: fun, friendly and fysical!”

The MLS has held up relatively well amid the recession thanks to lower ticket costs. The 15-team U.S. professional soccer league has pushed ahead with expansion despite the slowdown, with plans to add teams in Philadelphia in 2010 and Vancouver and Portland in 2011.

MLS officials said the CosmoGirl.com campaign is part of the sport’s efforts to branch beyond its 18-34 male target market and reach young women.

(Photo: MLS)

4 comments

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Eye candy should not be necessary. If you don’t understand and love the game for its dynamics, why would you simply attend to watch soccer players from a distance of 100 yards or more?

If Eye Candy were the answer, the WPSl (Women’s Pro Soccer League) would have standing room only sellouts every weekend!

http://www.WPSsoccersite.net

[...] to Source Tags: american sports, capero, columbus crew, cuties, Danny Capero, eye candy, goaltender, guys [...]

[...] MLS looks to ‘eye candy’ to win over new fans [...]

“Silly!”

Posted by matt | Report as abusive

he’s hot, but one player don’t make a team, i don’t go to a soccer game to watch 1 player, i go there to watch to teams will 11 players each to battle for the ball and play until one wins. Not to watch eye candy play!!!!!!!-at least just not for that!!!!!!!!

Posted by arriaga | Report as abusive

he’s hot, but one player don’t make a team, i don’t go to a soccer game to watch 1 player, i go there to watch to teams will 11 players each to battle for the ball and play until one wins. Not to watch eye candy play!!!!!!!-at least just not for that!!!!!!!!

Posted by arriaga | Report as abusive