Ah nuts! Under Armour recalls athletic cups

April 29, 2009

groin1Prepare to flinch.

Under Armour got the kind of attention any sports-loving company would rather avoid after it recalled more than 200,000 athletic cups on fears they could break if hit and result in serious injury.

The U.S. Consumer Product Safety Commission said the company received five reports of cups breaking, including an injury involving “cuts and bruising.”

The news came one day after the athletic clothing and shoe maker reported a stronger-than-expected quarterly profit thanks to a new running shoe launch and a rebound in apparel sales. That news helped drive the Baltimore company’s shares up as much as 17.5 percent.

As for the faulty, Chinese-made cups, Under Armour assured customers it would take care of them.

“The recall includes all Under Armour athletic cups, regardless of size or date sold,” the company said in a statement. “Athletic cups sold together with Under Armour compression shorts, slider shorts, or jocks are also part of the recall; however, only the cup itself should be returned.”

Consumers who return the athletic cups, which were sold for about $15 each, will receive a $20 voucher.

(Reuters photo of NBA star LeBron James after being hit in the groin in a 2007 playoff game; unclear if he was wearing an athletic cup)

2 comments

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I was efected directly by this recall. Until now I have been a strong supporter of Under Armour. I have everything from the shoes to the vests. Just recently I decided to purchase a cup, and I began to get cuts and bruises right on my inner thighs. I thought maybe it’s because it’s new. But after a week of that, I couldn’t take it anymore. Then low and behold I get something in the mail saying my cup has been recalled. Wish I would of known this before I tortured my inner thighs.

Not surprised to hear this. My son’s soccer club (WHSA) has UA soccer uniforms, and I wish they would be recalled! The shirts had major snags and pulls after being worn two or three times, let alone the fit- shorts more suited for basketball then soccer. Fit, style, and quality lacking. I’m skipping future UA purchases myself. UA clearly needs to move some of those marketing people over to quality control.

Posted by Dave | Report as abusive

[...] brand, notwithstanding a wince-inducing difficulty with their branded “athletic cups” which, …. The ‘cups’ were splitting on impact, [...]