Left field

from The Great Debate UK:

The business of sport – predictions for 2010

- Professor Simon Chadwick, Director, Centre for the International Business of Sport, Coventry, UK. The opinions expressed are his own. -

VIRAL OUTBREAKS, DRIVING PROBLEMS AND 1980s FASHION SET TO DOMINATE SPORT IN 2010

Sport in 2009 proved to be as enthralling off-the-field of play as it was exhilarating on it, with high profile cases of cheating, corruption and player transgression affecting a number of sports, accompanied by some crowd-pleasing, record-breaking performances.

At the same time, the business, organisation and politics of sport continued to excite and baffle many of us in equal measure, with talk of sports brands, "fit and proper people" and legacy constantly simmering in the background of the collective sporting psyche.