The Reuters global sports blog
North Americans call it “the greatest show on earth” but in reality not much of the world is really paying attention to the Super Bowl.
Sunday’s game between the Indianapolis Colts and the New Orleans Saints will be broadcast in 230 countries and territories but the evidence indicates that in most parts of the world few people will be organizing their days around the game.
Once regularly described as having a “potential global audience of a billion,” conjuring up images of sports bars around the world packed with NFL fans tucking into chicken wings, the figures indicate something different.
The annual survey by Initiative Futures Sports and Entertainment showed last year’s Super Bowl was beaten into top spot in annual sports events, for the first time, by the final of European soccer’s Champions League. Last year there was no soccer World Cup or Olympics which regularly beat Super Bowl.
Scenes of bloodshed on the streets of Lahore after gunmen attacked the Sri Lankan team bus instantly ended any hopes Pakistan might have held of coaxing the cricketing world back to its grounds.
Repercussions from Tuesday’s incident that left six players wounded and five policemen dead may also be felt through the entire region for years to come (read our main report here and click here for reaction).